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About us

Our story & mission

Our overarching mission

To be Zambia's leading local tour operator promoting domestic tourism for Zambians while attracting international tourists through strong brand awareness, exceptional experiences and strategic marketing.

We use travel as a tool to expose Zambians to the beautiful wonders of creation, encouraging cultural exchange, fostering appreciation, gratitude, learning and personal transformation.

Elephants at South Luangwa
Our team

Meet the people behind Premium Safaris

PM

Patrick Mumba

Managing Director / CEO
JN

Janet Namukonda

Director
NS

Namutula Sindila

Director
MC

Masoni Chisenga

Director
Long-term vision

A Pan-African brand from Zambia

To build a Pan-African tour brand that proudly originates from Zambia, exporting Zambian hospitality to the world while bringing the world to Zambia.

Domestic tourism

Accessible, affordable travel for all Zambians.

Global exposure

Broadening horizons through international travel.

Inbound tourism

Marketing Zambia to the world and growing foreign exchange earnings.

National GDP

Jobs and revenue for lodges, transporters, suppliers and guides.

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